LeBron James is going Hollywood
- Release on :2015-11-17
After stealing critics' hearts in the Amy Schumer summer comedy, Trainwreck, the NBA star is plotting more projects for big and small screens.
On Wednesday, Warner Bros. announced a partnership with James' company, SpringHill Entertainment, in what they called "an unprecedented agreement." The deal includes projects for television, film and original digital content.
"LeBron James has one of the most powerful, well-known brands in the world and we are excited to be in business with him and his partner, Maverick Carter, and SpringHill Entertainment," said Warner Bros. chairman Kevin Tsujihara in a statement. "The combination of LeBron's global media presence and Warner Bros.' unmatched production and distribution expertise is a big win for fans everywhere." Said the Cleveland Cavaliers star: "Connecting with my fans and telling meaningful stories have always been my passion. In everything I've done, from Nike commercials to Uninterrupted and (Starz scripted comedy) Survivor's Remorse, it's always about connecting with people of all ages and providing unique content they can all enjoy."
What did the critics have to say about his first major movie star role? USA TODAY called his performance "a slam dunk." The New Yorker called James "the funniest person" in the whole dang thing.
NPR gave him major kudos, writing that "this isn't really a cameo; it's a bona fide supporting performance in a comedy, and he's straight-up terrific." And the Los Angeles Times said the NBA star's' "performance reflects impressive off-court timing and a sense of humor about his own image."