Winning just 1.5 seconds
- Release on :2016-06-18
How long 1.5 seconds? That is, eyes closed eyes opened in time. 1.5 seconds can provoke anything wrong? It almost destroyed the company.
Procter & Gamble is a company specializing in consumer products of large companies, Tide detergent a launch by consumers.
However, from the third year, sales began to decline Tide detergent. P & G sales department baffled To find out as soon as possible, they want a lot of ways, including supermarkets random survey, open forums and networks of secret ballot.
However, I did not expect Procter & Gamble to help find the cause was actually a consumer complaining. In a random survey in the course of a supermarket, a middle-aged woman said:. "Tide detergent effect is very good, but each detergent and pour so much, it is not worth"
Soon, Internet voting in more than a "laundry amount" option. Results less than a month, the number of votes accounted for 70% of all voting items. They quickly find out Tide detergent advertising films, playing field, after repeated comparison, we finally realized that the original is the ad blame. Products pour detergent a total time of 3 seconds, while other brands of washing powder is only 1.5 seconds! This is 1.5 seconds, giving the feeling of difference is the relatively large amount of Tide detergent!
P & G's advertising department to respond quickly to the advertising film pour washing powder to reduce the time and in subsequent bag factory prompted a prominent position on the consumer: the least amount of Tide detergent, the best results.
Soon, Tide detergent sales began to pick up again a year later, return to sales detergent hydrants.
This incident gave P & G a great revelation: companies must do everything possible to keep an eye inappropriate detail, even 1.5 seconds this mistake can not let go, because winning is likely to lie in 1.5 seconds!
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